Process

1. Discovery + Planning

We start by listening to you. We learn about your goals, audiences and competition. Based on what we've learned, we develop a creative strategy that addresses the unique challenges and opportunities of your business. We prioritize your business goals as well as the goals of your audiences. We then come up with a plan that will drive the design process.

Steps:
  • Business / Industry research
  • Website usage analysis
  • Audience / Scenario development
Process

2. Information Design

Once we understand your business and have a plan of action, we begin to architect the user experience. We organize and prioritize the content and relationships between your business and your audiences. We use our detailed understanding of your customers to determine how to best provide solutions to their problems and guide them down the right path.

Steps:
  • User-personas
  • User-flows
  • Interaction-flows
  • Site mapping
  • Wireframing
Process

3. Visual Design

We design websites that are beautiful, compelling, and clear in purpose. We use design to communicate your message and shape how your audience feels about your business. Our design creates a memorable impression while making it easy for visitors to find the answers they're looking for.

Steps:
  • User-interface design
  • Custom graphic design
  • Site branding / Identity
Process

4. Development

Here's where we take the finished design and make it functional. The site framework is hand-coded following industry standards and best practices. Heavy consideration is given to accessibility, scalability, and compatibility. This ensures consistent performance across platforms and browsers.

Steps:
  • Hand-coded HTML / CSS
  • CMS / Ecommerce
  • Flash / Actionscript
  • Custom programming
  • Integration with 3rd party systems
Process

5. Deployment

Like NASA, before the site launch we conduct testing and quality assurance to ensure everything is running smoothly. Once the site passes internal approval, its submitted to you for final viewing, testing, and approval. From there, we work with your internal IT department to migrate your website from our staging server to your production server.

Steps:
  • Site testing
  • Quality assurance
  • Documentation
  • Site launch
Process

6. Ongoing Support

Just as your business is constantly adapting to new opportunities and challenges, so too will your digital strategy. From web analytics to search engine marketing to usability and performance optimization, we offer a variety of ongoing support services aimed at maximizing the ROI of your site.

Steps:
  • Analytics
  • SEO / Internet Marketing
  • Performance measurement
  • Future enhancements roadmap

About the Kas Design Process

While every opportunity is unique, our proven recipe for success is flexible enough to cater to the exact needs of each client. For every project we undertake, regardless of size, we use the same fundamental approach that allows us to consistently deliver the results our clients are looking for. Contact us for more information about the leading NJ web design company and how we help your online presence.