Notebook

Sep

25

2011

Link Building : Off Site SEO

Categories: Articles, Internet Marketing,

Search engines love links.  They're used to help find content throughout the Internet. They're also used to help search engines determine the revelance and importance of pages. So, while its true that having incoming links will help your rankings, your efforts won't get you far without a carefully planned link building strategy. They need to be the right kind of links as well as high quality. Otherwise, they've have little impact.

Anchot Texts

One of the strongest signals to search engines is the anchor text.  Its important to identify your best keywords to incorporate the links with. Your goal is to have the highest probability of driving conversions from the terms you target. There are a few important principles to follow:

1. The phrase within the anchor text needs to be focused on the primary keywords.  But circumstance demand more creativity.  Diversification is an important principle in anchor text selection.

For example:

Keyword: Your Anchor Text:
Women's Jackets Women's Jackets

While using the exact same phrase you want to rank for would seem like a good idea, this is a common SEO mistake. More specific terms convert better. You can also diversify the anchor text with the use of keyword derivatives, making them look more natural to readers. 

Keyword: Your Anchor Text:
Women's Jackets Women's Jackets
  Women's winter jackets
  Designer women's jackets
  Beautiful women's jackets

Take note, if you have sub-category and product-level pages, be sure that the anchor text points to the corresponding product/category page that is optimized for the particular keyword within the anchor text.

The Destination URL

Be careful with who you link to.  Search engines take into consideration where the link is from. So, having links from low quality content sites or sites that have been penalized for spam or link farming may hurt your site. More isn't always better. When it comes to links, relevance and quality trump quantity.

 

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Kas Design is a leading NJ web design and digital creative agency based in Freehold, NJ. Since 2005, we’ve combined strategy, design and technology to create effective interactive experiences that engage audiences and help our clients grow.

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