Search engines love links.  They're used to help find content throughout the Internet. They're also used to help search engines determine the revelance and importance of pages. So, while its true that having incoming links will help your rankings, your efforts won't get you far without a carefully planned link building strategy. They need to be the right kind of links as well as high quality. Otherwise, they've have ...

When it comes to search engine optimization, one of the biggest mistakes is focusing solely on the amount of traffic generated. Some people will invest heavily in general keywords/phases, mistakenly equating more traffic with more revenue. This focus of quantity over quality can be a costly mistake. The real goal of search engine optimization is, of course, conversions and sales. Therefore, the best approach to search engine marketing is not just to target ...

Pay-per-click, commonly referred to as PPC, is already a well established marketing strategy. Many of our clients utilize PPC campaigns to drive traffic to their site, resulting in increased revenue and a positive ROI. However, for those who are unfamiliar, incorporating it into your own marketing strategy can seem daunting. So, in this article we'll cover the basics and help you learn how to build your own PPC campaign.

The latest Internet Retail survey suggested that a significant number of internet retailers are transferring some of their marketing investment from Google to Bing.  While Google remains the king of search, a total of two-thirds of the survey respondents say they will move some of their budget to Bing and about 16% of them are actually willing to spend more than 20%.   These results don’t mean internet retailers prefer Bing over ...