The Newark Workforce Investment Board (NWIB) is dedicated to helping Newark, NJ's businesses and residents succeed. However, their identity and website weren't reflective of their hard work and dedication. Their logo lacked a distinct, professional feel while the outdated site failed to engage their audiences and provide important information about the NWIB's initiatives and how they can help.
The new logo is reflective to their dedication to the city of Newark, incorporating three of Newark's most prominent buildings, while the website creates a stronger connection to those they serve. Since launch, the new website has received a 30% increase in visitors and a 20% increase in time spent on the site while the bounce rate has dropped by over 40%.